Guinness® Draught: reichhaltig und schaumig, unverwechselbar schwarz. Seit steht das kultige Stout für Jahre Bierbrauerei nach Guinness®: Art. (in % Vol.) Anmerkungen. Guinness Draught, 4,2. vom Fass, aus der Dose oder der Kunststoffflasche. Guinness Extra Stout. Guinness Draught - detaillierte Infos zu diesem Bier und vielen weiteren Bieren findest du bei House of Beer. Mehr erfahren & gleich online kaufen!
Guinness Draught EW-Flasche IrlandGuinness Irisches Bier, Draught - Stout (4 x 0,44l) inkl. 1,00€ DPG Pfand EINWEG: whimsical-whispers.com: Bier, Wein & Spirituosen. Guinness Draught - detaillierte Infos zu diesem Bier und vielen weiteren Bieren findest du bei House of Beer. Mehr erfahren & gleich online kaufen! Guinness ist eine Biermarke aus Irland. Rechteinhaber ist die Brauerei Guinness, die von Arthur Guinness in Dublin gegründet wurde. Seit wird Guinness am St. James’s Gate in Dublin und in zahlreichen weiteren Brauereien weltweit gebraut.
This is our greatest innovation. Truly unique. Perfectly balanced. With a skillful pairing of nitrogen gas and carbon dioxide, the smooth, velvety texture was born.
Distinguished by its legendary stormy surge upon pouring, Guinness Draught brewed up a storm all of its own.
Sip after sip, sweet counters bitter as the malt arrives on cue to complement a base of roasted barley. Just as the unmistakable white head sits flush atop the dark beer, so do the flavours counter and combine perfectly.
This is our greatest innovation. Truly unique. Perfectly balanced. The widget gives Guinness Draught in cans the taste and texture of a pub-poured pint at home.
In Guinness Draught in bottles, the clever little 'rocket' widget floats free in the beer to refresh the creamy head of your Guinness Draught with each swig you take from the bottle.
Why is Guinness black? Look closely. Guinness beer is not actually black but rather dark ruby red because of the way the ingredients are prepared.
Some malted barley is roasted, in a similar way to coffee beans, which is what gives Guinness its distinctive colour. Why is the head of Guinness Draught creamy white?
The creamy white head is created from the 'initiation' and 'surging' of bubbles of nitrogen and carbon dioxide gas as the beer is poured.
It's actually the nitrogen that causes the tight white creamy head. How should Guinness Draught be poured? The recipe includes many common Irish herbs, as well as beef brisket, cheeses, and a can of Guinness.
The Guinness harp motif is modelled on the Trinity College Harp. It was adopted in by the incumbent proprietor, Benjamin Lee Guinness.
Guinness registered their harp as a trademark shortly after the passing of the Trade Marks Registration Act of It faces right instead of left, and so can be distinguished from the Irish coat of arms.
Since the s, in the face of falling sales, Guinness has had a long history of marketing campaigns , from television advertisements to beer mats and posters.
Before then, Guinness had almost no advertising, instead allowing word of mouth to sell the product.
The most notable and recognisable series of advertisements was created by S. Benson 's advertising, primarily drawn by the artist John Gilroy , in the s and s.
Sayers and Bobby Bevan copywriters at Benson's also worked on the campaign; a biography of Sayers notes that she created a sketch of the toucan and wrote several of the adverts in question.
Guinness advertising paraphernalia, notably the pastiche booklets illustrated by Ronald Ferns , attract high prices on the collectible market.
Many of the best known Guinness television commercials of the s and s were created by British director, Len Fulford.
In , a conscious marketing decision was made to turn Guinness into a " cult " beer in the UK, amidst declining sales. The Guardian described the management of the brand:.
In the late s and early s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer , with the theme "Pure Genius", extolling its qualities in brewing and target market.
The — Anticipation campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks.
The advertisement was also popular in the UK where the song reached number two. From to , the Michael Power advertising character was the cornerstone of a major marketing campaign to promote Guinness products in Africa.
The character, played by Cleveland Mitchell , was portrayed to have been born in Jamaica and raised in Great Britain. In , Guinness's advertisement " Surfer " was named the best television commercial of all time, in a UK poll conducted by The Sunday Times and Channel 4.
This advertisement is inspired by the famous s Guinness TV and cinema ad, "Big Wave", centred on a surfer riding a wave while a bikini-clad sun bather takes photographs.
The s advertisement not only remained a popular iconic image in its own right; it also entered the Irish cultural memory through inspiring a well known line in Christy Moore 's song " Delirium Tremens " Guinness won the Clio Award as the Advertiser of the Year, citing the work of five separate ad agencies around the world.
Sometimes on a grand, dramatic scale. Sometimes on a more personal scale. Malaysia was the brand's third largest market in the region and sixth largest market worldwide.
James's Gate Brewery with the line: "Even at the home of the black stuff they dream of a white one". Their UK commercial " noitulovE ", first broadcast in October , was the most-awarded commercial worldwide in Their "reverse evolution" passes through an ancient Homo sapiens , a monkey, a flying lemur , a pangolin , an ichthyosaur , and a velociraptor , until finally settling on a mud skipper drinking dirty water, which then expresses its disgust at the taste of the stuff, followed by the line: "Good Things Come To Those Who Wait".
This was later modified to have a different endings to advertise Guinness Extra Cold, often shown as "break bumpers" at the beginning and end of commercial breaks.
The second endings show either the Homo sapiens being suddenly frozen in a block of ice, the ichthyasaurs being frozen while swimming, or the pool of muddy water freezing over as the mud skipper takes a sip, freezing his tongue to the surface.
Two further advertisements in and early , "Hands" and "St. They feature a pair of hands, animated in stop motion under a rostrum camera.
Patrick's Hands is a spoof of Riverdance , with the animated hands doing the dancing. In , Diageo , owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character.
Guinness' advertisement, directed by Nicolai Fuglsig and filmed in Argentina, is entitled "Tipping Point". The s also saw a series of television advertisements, entitled "Brilliant!
The two would almost always react to their discoveries with the catchphrase "Brilliant! In , the "To Arthur" advertisement, which started with two friends realising the company's long history, hail each other by lifting up their glasses and saying: "to Arthur!
The hailing slowing spread throughout the bar to the streets outside, and finally around the world.
The advertisement ends with the voiceover: "Join the worldwide celebration, of a man named Arthur". This gave rise to the event now known as Arthur's Day.
Starting in , the Guinness brand issued a series of Ireland-wide advertisements featuring everyday Irish people as part of their "Guinness is Good For Us" campaign referencing the iconic "Guinness is Good For You" campaign of the s to s.
In , sales of Guinness in Ireland and the United Kingdom declined 7 per cent. Guinness began retailing in India in Guinness has a significant share of the African beer market, where it has been sold since About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant.
Three of the five Guinness-owned breweries worldwide are located in Africa. The beer is brewed under licence internationally in several countries, including Nigeria ,   the Bahamas, Canada,  Cameroon, Kenya , Uganda, South Korea, Namibia, and Indonesia.
China is the single biggest worldwide alcohol market, especially for imported craft beers like Guinness. The UK is the only sovereign state to consume more Guinness than Ireland.
The third-largest Guinness drinking nation is Nigeria, followed by the USA;  the United States consumed more than , hectolitres of Guinness in The Guinness Storehouse at St.
James's Gate Brewery in Dublin is the most popular tourist attraction in Ireland attracting over 1. From Wikipedia, the free encyclopedia.
This article is about the beer. For other uses, see Guinness disambiguation. Irish brand of beer. See also: Guinness family. Play media. Connecticut, Ireland: Prnewswire.
Retrieved 19 December The Economist. BBC News. Retrieved 23 September Lisdoonvarna Journal. The New York Times. Retrieved 10 April Guinness stout remains the best-selling alcoholic beverage in Ireland, over the last year its consumption here has declined by nearly 4 percent.
Guinness Storehouse.Irish International. Tennis Kerber Finale company merged with Grand Metropolitan in to form Karte Spiele. Our most-recent checkin December 9, Guinness thought they brewed their last porter in The breweries pioneered several quality control efforts. James's Gate Brewery in DublinIreland. Guinness has also been referred to as "that black stuff". Arthur Guinness started selling the dark beer porter in Archived from the Alpro Mandeldrink Ungesüßt on 5 December Trinity News. Retrieved 24 September Guinness Draught wird mit einem Gemisch aus 30 Prozent Kohlendioxid und 70 Lol Bewertungssystem Stickstoff gezapft,  wodurch das Guinness einen eigenen Geschmack erhält und der Schaum cremiger und haltbarer wird. Weitere Informationen unter weinschule. Nahe Pfalz g.